| Summary: | Creating Excellence, first published in 1984, proposes a rational yet visionary blend of approaches for a winning, strategy-driven culture that can provide you and your company with the confidence that gets results. Based on a programme of six essential leadership skills – vision, sensitivity, insight, versatility, focus, and patience – this step-by-step blueprint for organisational excellence shows the New Age Executive exactly how to know your firm’s capabilities – and make the most of them; Motivate your people to peak performance; Respond positivity to change from within and without; Develop long-term goals and see them through; And turn crisis into opportunity. All these principles are illustrated with fascinating case studies of the most spectacular successes and failures in the history of American enterprise. In addition, hands-on ‘exercises’ will enable you to test their application to the concerns of your own organisation. Whether you work for a small business or a vast conglomerate, in a hot new industry or a mature, stable environment, Creative Excellence can help make you the most important corporate asset of the eighties – and beyond.
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