Marketing strategy : a decision-focused approach /
36
| Hoofdauteurs: | , |
|---|---|
| Formaat: | |
| Taal: | eng |
| Gepubliceerd in: |
New York, NY : McGraw-Hill,
2008
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| Onderwerpen: |
| _version_ | 1826385379449634816 |
|---|---|
| author | 173052 Walker, Orville C. Mullins, John W. (John Walker) |
| author_facet | 173052 Walker, Orville C. Mullins, John W. (John Walker) |
| author_sort | 173052 Walker, Orville C. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T19:58:11Z |
| format | |
| id | KOHA-OAI-TEST:149847 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T19:58:11Z |
| publishDate | 2008 |
| publisher | New York, NY : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1498472020-12-19T17:03:47ZMarketing strategy : a decision-focused approach / 173052 Walker, Orville C. Mullins, John W. (John Walker) New York, NY : McGraw-Hill, 2008eng36PSZJBLMarketingURN:ISBN:0073529893 (pbk.)URN:ISBN:9780073529899 (pbk.) |
| spellingShingle | Marketing 173052 Walker, Orville C. Mullins, John W. (John Walker) Marketing strategy : a decision-focused approach / |
| title | Marketing strategy : a decision-focused approach / |
| title_full | Marketing strategy : a decision-focused approach / |
| title_fullStr | Marketing strategy : a decision-focused approach / |
| title_full_unstemmed | Marketing strategy : a decision-focused approach / |
| title_short | Marketing strategy : a decision-focused approach / |
| title_sort | marketing strategy a decision focused approach |
| topic | Marketing |
| work_keys_str_mv | AT 173052walkerorvillec marketingstrategyadecisionfocusedapproach AT mullinsjohnwjohnwalker marketingstrategyadecisionfocusedapproach |