A managerial introduction to marketing/
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Published: |
Englewood Cliffs, NJ : Prentice-Hall,
1976
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| Subjects: |
| _version_ | 1826386001520492544 |
|---|---|
| author | 451272 Staudt, Thomas A. Taylor, Donald A Bowersox, Donald J. |
| author_facet | 451272 Staudt, Thomas A. Taylor, Donald A Bowersox, Donald J. |
| author_sort | 451272 Staudt, Thomas A. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T20:07:07Z |
| format | |
| id | KOHA-OAI-TEST:152798 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T20:07:07Z |
| publishDate | 1976 |
| publisher | Englewood Cliffs, NJ : Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1527982020-12-19T17:03:54ZA managerial introduction to marketing/ 451272 Staudt, Thomas A. Taylor, Donald A Bowersox, Donald J. Englewood Cliffs, NJ : Prentice-Hall,197636PSZJBLMarketingIndustrial managementMarketing researchURN:ISBN:0135501865 |
| spellingShingle | Marketing Industrial management Marketing research 451272 Staudt, Thomas A. Taylor, Donald A Bowersox, Donald J. A managerial introduction to marketing/ |
| title | A managerial introduction to marketing/ |
| title_full | A managerial introduction to marketing/ |
| title_fullStr | A managerial introduction to marketing/ |
| title_full_unstemmed | A managerial introduction to marketing/ |
| title_short | A managerial introduction to marketing/ |
| title_sort | managerial introduction to marketing |
| topic | Marketing Industrial management Marketing research |
| work_keys_str_mv | AT 451272staudtthomasa amanagerialintroductiontomarketing AT taylordonalda amanagerialintroductiontomarketing AT bowersoxdonaldj amanagerialintroductiontomarketing AT 451272staudtthomasa managerialintroductiontomarketing AT taylordonalda managerialintroductiontomarketing AT bowersoxdonaldj managerialintroductiontomarketing |