Marketing management : analysis, planning, implementation and control /
36
| Main Author: | |
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| Format: | |
| Published: |
Englewood Cliffs, N.J. : Prentice-Hall,
1988
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| Subjects: |
| _version_ | 1796677157720686592 |
|---|---|
| author | 301835 Kotler, Philip |
| author_facet | 301835 Kotler, Philip |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T20:25:42Z |
| format | |
| id | KOHA-OAI-TEST:158970 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T20:25:42Z |
| publishDate | 1988 |
| publisher | Englewood Cliffs, N.J. : Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1589702020-12-19T17:04:09ZMarketing management : analysis, planning, implementation and control / 301835 Kotler, Philip Englewood Cliffs, N.J. : Prentice-Hall,198836PSZJBLMarketingURN:ISBN:0135561507 |
| spellingShingle | Marketing 301835 Kotler, Philip Marketing management : analysis, planning, implementation and control / |
| title | Marketing management : analysis, planning, implementation and control / |
| title_full | Marketing management : analysis, planning, implementation and control / |
| title_fullStr | Marketing management : analysis, planning, implementation and control / |
| title_full_unstemmed | Marketing management : analysis, planning, implementation and control / |
| title_short | Marketing management : analysis, planning, implementation and control / |
| title_sort | marketing management analysis planning implementation and control |
| topic | Marketing |
| work_keys_str_mv | AT 301835kotlerphilip marketingmanagementanalysisplanningimplementationandcontrol |