Strategic marketing management : a means-end approach /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : McGraw-Hill,
2005
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| Subjects: |
| _version_ | 1796677864177795072 |
|---|---|
| author | Parry, Mark E. (Mark Edward), 1957- |
| author_facet | Parry, Mark E. (Mark Edward), 1957- |
| author_sort | Parry, Mark E. (Mark Edward), 1957- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T20:36:10Z |
| format | |
| id | KOHA-OAI-TEST:162454 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T20:36:10Z |
| publishDate | 2005 |
| publisher | London : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1624542020-12-19T17:04:17ZStrategic marketing management : a means-end approach / Parry, Mark E. (Mark Edward), 1957- London : McGraw-Hill,2005eng36FTIRMarketingStrategic planningURN:ISBN:0071450939 (pbk.) |
| spellingShingle | Marketing Strategic planning Parry, Mark E. (Mark Edward), 1957- Strategic marketing management : a means-end approach / |
| title | Strategic marketing management : a means-end approach / |
| title_full | Strategic marketing management : a means-end approach / |
| title_fullStr | Strategic marketing management : a means-end approach / |
| title_full_unstemmed | Strategic marketing management : a means-end approach / |
| title_short | Strategic marketing management : a means-end approach / |
| title_sort | strategic marketing management a means end approach |
| topic | Marketing Strategic planning |
| work_keys_str_mv | AT parrymarkemarkedward1957 strategicmarketingmanagementameansendapproach |