Marketing management : integrated text, readings, and cases /
| Main Author: | |
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| Format: | |
| Published: |
New York : Macmillan,
1978
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| Subjects: |
| _version_ | 1796677931677777920 |
|---|---|
| author | 370190 Jolson, Marvin A. |
| author_facet | 370190 Jolson, Marvin A. |
| author_sort | 370190 Jolson, Marvin A. |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-04T20:37:11Z |
| format | |
| id | KOHA-OAI-TEST:162797 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T20:37:11Z |
| publishDate | 1978 |
| publisher | New York : Macmillan, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1627972020-12-19T17:04:18ZMarketing management : integrated text, readings, and cases / 370190 Jolson, Marvin A. New York : Macmillan,197836PSZJBLMarketingURN:ISBN:0023611804 |
| spellingShingle | Marketing 370190 Jolson, Marvin A. Marketing management : integrated text, readings, and cases / |
| title | Marketing management : integrated text, readings, and cases / |
| title_full | Marketing management : integrated text, readings, and cases / |
| title_fullStr | Marketing management : integrated text, readings, and cases / |
| title_full_unstemmed | Marketing management : integrated text, readings, and cases / |
| title_short | Marketing management : integrated text, readings, and cases / |
| title_sort | marketing management integrated text readings and cases |
| topic | Marketing |
| work_keys_str_mv | AT 370190jolsonmarvina marketingmanagementintegratedtextreadingsandcases |