The brand personality of a luxurious fashion brand that influences the brand preference of the metrosexuals : case study of Guess Brand /

The brand personality of a luxurious fashion brand that influences the brand preference of the metrosexuals : case study of Guess Brand /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008

Bibliographic Details
Main Authors: 316432 Yee, Chiun Hsiang, Jovean, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2008
Subjects:
Brand choice
Consumer behavior

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