Emerging of Maxis broadband as national key player in Malaysia's broadband market :an example of brand extension strategy implementation /

Emerging of Maxis broadband as national key player in Malaysia's broadband market :an example of brand extension strategy implementation /

Project Paper (Sarjana Muda Sains (Pembangunan Sumber Manusia)) - Universiti Teknologi Malaysia, 2008

Bibliographic Details
Main Authors: 319623 Kong, Caroline Shun Bee, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Published: 2008
Subjects:
Broadband communication systems
Marketing

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