Consumer behavior : building marketing strategy /
36
| Auteurs principaux: | , , |
|---|---|
| Format: | |
| Langue: | eng |
| Publié: |
Boston : McGraw-Hill/Irwin,
2007
|
| Sujets: |
| _version_ | 1826391342869118976 |
|---|---|
| author | 363291 Hawkins, Del I. Mothersbaugh, David L. Best, Roger J. |
| author_facet | 363291 Hawkins, Del I. Mothersbaugh, David L. Best, Roger J. |
| author_sort | 363291 Hawkins, Del I. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T21:23:49Z |
| format | |
| id | KOHA-OAI-TEST:178262 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T21:23:49Z |
| publishDate | 2007 |
| publisher | Boston : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1782622020-12-19T17:04:54ZConsumer behavior : building marketing strategy / 363291 Hawkins, Del I. Mothersbaugh, David L. Best, Roger J. Boston : McGraw-Hill/Irwin,2007eng36PSZJBLConsumer behaviorMarket surveysConsumer behaviorURN:ISBN:9780073261546 (hbk.)URN:ISBN:0073261548 (hbk.) |
| spellingShingle | Consumer behavior Market surveys Consumer behavior 363291 Hawkins, Del I. Mothersbaugh, David L. Best, Roger J. Consumer behavior : building marketing strategy / |
| title | Consumer behavior : building marketing strategy / |
| title_full | Consumer behavior : building marketing strategy / |
| title_fullStr | Consumer behavior : building marketing strategy / |
| title_full_unstemmed | Consumer behavior : building marketing strategy / |
| title_short | Consumer behavior : building marketing strategy / |
| title_sort | consumer behavior building marketing strategy |
| topic | Consumer behavior Market surveys Consumer behavior |
| work_keys_str_mv | AT 363291hawkinsdeli consumerbehaviorbuildingmarketingstrategy AT mothersbaughdavidl consumerbehaviorbuildingmarketingstrategy AT bestrogerj consumerbehaviorbuildingmarketingstrategy |