Principles of marketing : the management view
36
| Main Author: | |
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| Format: | |
| Published: |
New York : Holt, Rinehart and Winston,
1961
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| Subjects: |
| _version_ | 1796681214197760000 |
|---|---|
| author | Buskirk, Richard Hobart, 1927- |
| author_facet | Buskirk, Richard Hobart, 1927- |
| author_sort | Buskirk, Richard Hobart, 1927- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T21:24:51Z |
| format | |
| id | KOHA-OAI-TEST:178610 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T21:24:51Z |
| publishDate | 1961 |
| publisher | New York : Holt, Rinehart and Winston, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1786102020-12-19T17:04:55ZPrinciples of marketing : the management view Buskirk, Richard Hobart, 1927- New York : Holt, Rinehart and Winston,196136PSZJBLMarketing |
| spellingShingle | Marketing Buskirk, Richard Hobart, 1927- Principles of marketing : the management view |
| title | Principles of marketing : the management view |
| title_full | Principles of marketing : the management view |
| title_fullStr | Principles of marketing : the management view |
| title_full_unstemmed | Principles of marketing : the management view |
| title_short | Principles of marketing : the management view |
| title_sort | principles of marketing the management view |
| topic | Marketing |
| work_keys_str_mv | AT buskirkrichardhobart1927 principlesofmarketingthemanagementview |