Cases in advertising and communications management/
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Englewood Cliffs, N J : Prentice Hall,
1992
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| Subjects: |
| _version_ | 1796682721503739904 |
|---|---|
| author | 290521 Greyser, Stephen A. Kopp, Robert J |
| author_facet | 290521 Greyser, Stephen A. Kopp, Robert J |
| author_sort | 290521 Greyser, Stephen A. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T21:46:51Z |
| format | |
| id | KOHA-OAI-TEST:185850 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T21:46:51Z |
| publishDate | 1992 |
| publisher | Englewood Cliffs, N J : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1858502020-12-19T17:05:10ZCases in advertising and communications management/ 290521 Greyser, Stephen A. Kopp, Robert J Englewood Cliffs, N J : Prentice Hall,199236PSZJBLAdvertisingAdvertisingURN:ISBN:0131161385 |
| spellingShingle | Advertising Advertising 290521 Greyser, Stephen A. Kopp, Robert J Cases in advertising and communications management/ |
| title | Cases in advertising and communications management/ |
| title_full | Cases in advertising and communications management/ |
| title_fullStr | Cases in advertising and communications management/ |
| title_full_unstemmed | Cases in advertising and communications management/ |
| title_short | Cases in advertising and communications management/ |
| title_sort | cases in advertising and communications management |
| topic | Advertising Advertising |
| work_keys_str_mv | AT 290521greyserstephena casesinadvertisingandcommunicationsmanagement AT kopprobertj casesinadvertisingandcommunicationsmanagement |