Principles of marketing : a global perspective /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY. : Prentice-Hall,
2009
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| Subjects: |
| _version_ | 1796683628585943040 |
|---|---|
| author | 301835 Kotler, Philip |
| author_facet | 301835 Kotler, Philip |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:00:12Z |
| format | |
| id | KOHA-OAI-TEST:190290 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:00:12Z |
| publishDate | 2009 |
| publisher | New York, NY. : Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1902902020-12-19T17:05:19ZPrinciples of marketing : a global perspective / 301835 Kotler, Philip New York, NY. : Prentice-Hall,2009eng36PSZJBLMarketingURN:ISBN:9789810679521 (pbk.) |
| spellingShingle | Marketing 301835 Kotler, Philip Principles of marketing : a global perspective / |
| title | Principles of marketing : a global perspective / |
| title_full | Principles of marketing : a global perspective / |
| title_fullStr | Principles of marketing : a global perspective / |
| title_full_unstemmed | Principles of marketing : a global perspective / |
| title_short | Principles of marketing : a global perspective / |
| title_sort | principles of marketing a global perspective |
| topic | Marketing |
| work_keys_str_mv | AT 301835kotlerphilip principlesofmarketingaglobalperspective |