Proceedings of the International Sysmposium on Gaining Competetive Advantage Through Marketing : current issues and future challenges for small and medium scale enterprises, October 11-12, 1993, Hotel Istana, Kuala Lumpur /

Proceedings of the International Sysmposium on Gaining Competetive Advantage Through Marketing : current issues and future challenges for small and medium scale enterprises, October 11-12, 1993, Hotel Istana, Kuala Lumpur /

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Bibliographic Details
Main Authors: Nik Rahimah Nik Yacob, International Symposium on Gaining Competitive Advantage Through Marketing (1993 : Kuala Lumpur)
Format:
Published: Bangi : UKM, 1993
Subjects:
Marketing
Industrial management

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