Cases in strategic marketing/
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Englewood Cliffs NJ. : Prentice Hall,
1993
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| Subjects: |
| _version_ | 1796684156414984192 |
|---|---|
| author | Swayne, Linda E. 391773 Ginter, Peter M. 391794 |
| author_facet | Swayne, Linda E. 391773 Ginter, Peter M. 391794 |
| author_sort | Swayne, Linda E. 391773 |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:08:01Z |
| format | |
| id | KOHA-OAI-TEST:192857 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T22:08:01Z |
| publishDate | 1993 |
| publisher | Englewood Cliffs NJ. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1928572021-04-26T02:22:41ZCases in strategic marketing/ Swayne, Linda E. 391773 Ginter, Peter M. 391794 Englewood Cliffs NJ. : Prentice Hall,199336PSZJBLMarketingMarketingURN:ISBN:0131192310 |
| spellingShingle | Marketing Marketing Swayne, Linda E. 391773 Ginter, Peter M. 391794 Cases in strategic marketing/ |
| title | Cases in strategic marketing/ |
| title_full | Cases in strategic marketing/ |
| title_fullStr | Cases in strategic marketing/ |
| title_full_unstemmed | Cases in strategic marketing/ |
| title_short | Cases in strategic marketing/ |
| title_sort | cases in strategic marketing |
| topic | Marketing Marketing |
| work_keys_str_mv | AT swaynelindae391773 casesinstrategicmarketing AT ginterpeterm391794 casesinstrategicmarketing |