180977 Lovelock, C., & Wirtz, J. (2004). Services marketing: People, technology, strategy. Upper Saddle River, NJ : Pearson/Prentice Hall.
Chicago Style (17th ed.) Citation180977 Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.
MLA (9th ed.) Citation180977 Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.