Competitive positioning : the key to market success/
36
| Những tác giả chính: | , |
|---|---|
| Định dạng: | |
| Được phát hành: |
New York : Prentice Hall,
1993
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| Những chủ đề: |
| _version_ | 1826394957210976256 |
|---|---|
| author | 347064 Hooley, Graham J. Saunders, John |
| author_facet | 347064 Hooley, Graham J. Saunders, John |
| author_sort | 347064 Hooley, Graham J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:15:18Z |
| format | |
| id | KOHA-OAI-TEST:195299 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T22:15:18Z |
| publishDate | 1993 |
| publisher | New York : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1952992020-12-19T17:05:31ZCompetitive positioning : the key to market success/ 347064 Hooley, Graham J. Saunders, John New York : Prentice Hall,199336PSZJBLMarketingStrategic planningCompetitionURN:ISBN:0131555995 |
| spellingShingle | Marketing Strategic planning Competition 347064 Hooley, Graham J. Saunders, John Competitive positioning : the key to market success/ |
| title | Competitive positioning : the key to market success/ |
| title_full | Competitive positioning : the key to market success/ |
| title_fullStr | Competitive positioning : the key to market success/ |
| title_full_unstemmed | Competitive positioning : the key to market success/ |
| title_short | Competitive positioning : the key to market success/ |
| title_sort | competitive positioning the key to market success |
| topic | Marketing Strategic planning Competition |
| work_keys_str_mv | AT 347064hooleygrahamj competitivepositioningthekeytomarketsuccess AT saundersjohn competitivepositioningthekeytomarketsuccess |