Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann,
2003
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| Subjects: |
| _version_ | 1796684664154357760 |
|---|---|
| author | 433145 De Chernatony, Leslie McDonald, Malcolm |
| author_facet | 433145 De Chernatony, Leslie McDonald, Malcolm |
| author_sort | 433145 De Chernatony, Leslie |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:15:26Z |
| format | |
| id | KOHA-OAI-TEST:195344 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:15:26Z |
| publishDate | 2003 |
| publisher | Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1953442020-12-19T17:05:31ZCreating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald 433145 De Chernatony, Leslie McDonald, Malcolm Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann,2003eng36PSZJBLBrand name productsBranding (Marketing)URN:ISBN:0750659807 (pbk.) |
| spellingShingle | Brand name products Branding (Marketing) 433145 De Chernatony, Leslie McDonald, Malcolm Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title_full | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald |
| title_sort | creating powerful brands in consumer service and industrial markets leslie de chernatony and malcolm mcdonald |
| topic | Brand name products Branding (Marketing) |
| work_keys_str_mv | AT 433145dechernatonyleslie creatingpowerfulbrandsinconsumerserviceandindustrialmarketslesliedechernatonyandmalcolmmcdonald AT mcdonaldmalcolm creatingpowerfulbrandsinconsumerserviceandindustrialmarketslesliedechernatonyandmalcolmmcdonald |