Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

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Bibliographic Details
Main Authors:	433145 De Chernatony, Leslie, McDonald, Malcolm
Format:
Language:	eng
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2003
Subjects:	Brand name products Branding (Marketing)

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