Cadbury's purple reign : the story behind chocolate's best-loved brand /

Eitemau Tebyg

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• Consumer's determinants of brand equity towards chocolate malt drink /
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• Brandsimple : how the best brands keep it simple and succeed /
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• What makes winning brands different? : the hidden method behind the world's most successful brands /
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  Cyhoeddwyd: (2000)
• Passion branding : harnessing the power of emotion to build strong brands /
  gan: 262582 Duffy, Neill, et al.
  Cyhoeddwyd: (2003)