Cadbury's purple reign : the story behind chocolate's best-loved brand /

Geahča maid

• The best of branding : best practices in corporate branding /
  Dahkki: 390289 Gregory, James R.
  Almmustuhtton: (2004)
• Consumer's determinants of brand equity towards chocolate malt drink /
  Dahkki: Siew, Teng Lim, author, et al.
  Almmustuhtton: (2009)
• Brandsimple : how the best brands keep it simple and succeed /
  Dahkki: 424641 Adamson, Allen P.
  Almmustuhtton: (2006)
• What makes winning brands different? : the hidden method behind the world's most successful brands /
  Dahkki: 308207 Buchholz, Andreas, et al.
  Almmustuhtton: (2000)
• Passion branding : harnessing the power of emotion to build strong brands /
  Dahkki: 262582 Duffy, Neill, et al.
  Almmustuhtton: (2003)