The olympic games effect : how sports marketing builds strong brands /
01
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Singapore : John Wiley & Sons (Asia),
2008
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| Subjects: |
| _version_ | 1826395058247565312 |
|---|---|
| author | Davis, John, 1960 Feb. 17- |
| author_facet | Davis, John, 1960 Feb. 17- |
| author_sort | Davis, John, 1960 Feb. 17- |
| collection | OCEAN |
| description | 01 |
| first_indexed | 2024-03-04T22:16:44Z |
| format | |
| id | KOHA-OAI-TEST:195782 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:16:44Z |
| publishDate | 2008 |
| publisher | Singapore : John Wiley & Sons (Asia), |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1957822020-12-19T17:05:33ZThe olympic games effect : how sports marketing builds strong brands / Davis, John, 1960 Feb. 17- Singapore : John Wiley & Sons (Asia),2008eng0199PSZJBLOlympicsSportsBranding (Marketing)URN:ISBN:9780470823668 (hbk.)URN:ISBN:0470823666 (hbk.) |
| spellingShingle | Olympics Sports Branding (Marketing) Davis, John, 1960 Feb. 17- The olympic games effect : how sports marketing builds strong brands / |
| title | The olympic games effect : how sports marketing builds strong brands / |
| title_full | The olympic games effect : how sports marketing builds strong brands / |
| title_fullStr | The olympic games effect : how sports marketing builds strong brands / |
| title_full_unstemmed | The olympic games effect : how sports marketing builds strong brands / |
| title_short | The olympic games effect : how sports marketing builds strong brands / |
| title_sort | olympic games effect how sports marketing builds strong brands |
| topic | Olympics Sports Branding (Marketing) |
| work_keys_str_mv | AT davisjohn1960feb17 theolympicgameseffecthowsportsmarketingbuildsstrongbrands AT davisjohn1960feb17 olympicgameseffecthowsportsmarketingbuildsstrongbrands |