Scenarios in marketing : from vision to decision /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Sprog: | eng |
| Udgivet: |
West Sussex, England : John Wiley & Sons,
2006
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| Fag: |
| _version_ | 1826395058670141440 |
|---|---|
| author | Ringland, Gill Young, Laurie, 1955- |
| author_facet | Ringland, Gill Young, Laurie, 1955- |
| author_sort | Ringland, Gill |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:16:44Z |
| format | |
| id | KOHA-OAI-TEST:195784 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:16:44Z |
| publishDate | 2006 |
| publisher | West Sussex, England : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1957842020-12-19T17:05:33ZScenarios in marketing : from vision to decision / Ringland, Gill Young, Laurie, 1955- West Sussex, England : John Wiley & Sons,2006eng36PSZJBLMarketingStrategic planningURN:ISBN:9780470032725 (hbk.) |
| spellingShingle | Marketing Strategic planning Ringland, Gill Young, Laurie, 1955- Scenarios in marketing : from vision to decision / |
| title | Scenarios in marketing : from vision to decision / |
| title_full | Scenarios in marketing : from vision to decision / |
| title_fullStr | Scenarios in marketing : from vision to decision / |
| title_full_unstemmed | Scenarios in marketing : from vision to decision / |
| title_short | Scenarios in marketing : from vision to decision / |
| title_sort | scenarios in marketing from vision to decision |
| topic | Marketing Strategic planning |
| work_keys_str_mv | AT ringlandgill scenariosinmarketingfromvisiontodecision AT younglaurie1955 scenariosinmarketingfromvisiontodecision |