Marketing outcomes, financial conditions, and retail profit performance /
Journal of retailing.60(4) : 9-22 ; 1984
| Main Authors: | , |
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| _version_ | 1796684944628514816 |
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| author | 182874 Cronin, Joseph J. Skinner, Steven J. |
| author_facet | 182874 Cronin, Joseph J. Skinner, Steven J. |
| author_sort | 182874 Cronin, Joseph J. |
| collection | OCEAN |
| description | Journal of retailing.60(4) : 9-22 ; 1984 |
| first_indexed | 2024-03-04T22:19:34Z |
| format | |
| id | KOHA-OAI-TEST:196730 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T22:19:34Z |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1967302020-12-19T17:05:36ZMarketing outcomes, financial conditions, and retail profit performance / 182874 Cronin, Joseph J. Skinner, Steven J. Journal of retailing.60(4) : 9-22 ; 198436PSZJBLRetail tradeMarketing |
| spellingShingle | Retail trade Marketing 182874 Cronin, Joseph J. Skinner, Steven J. Marketing outcomes, financial conditions, and retail profit performance / |
| title | Marketing outcomes, financial conditions, and retail profit performance / |
| title_full | Marketing outcomes, financial conditions, and retail profit performance / |
| title_fullStr | Marketing outcomes, financial conditions, and retail profit performance / |
| title_full_unstemmed | Marketing outcomes, financial conditions, and retail profit performance / |
| title_short | Marketing outcomes, financial conditions, and retail profit performance / |
| title_sort | marketing outcomes financial conditions and retail profit performance |
| topic | Retail trade Marketing |
| work_keys_str_mv | AT 182874croninjosephj marketingoutcomesfinancialconditionsandretailprofitperformance AT skinnerstevenj marketingoutcomesfinancialconditionsandretailprofitperformance |