Foundations of marketing /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston, MA : Houghton Mifflin Company,
2009
|
| Subjects: |
| _version_ | 1826395459193667584 |
|---|---|
| author | 451121 Pride, William M. Ferrell, O. C. |
| author_facet | 451121 Pride, William M. Ferrell, O. C. |
| author_sort | 451121 Pride, William M. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:22:30Z |
| format | |
| id | KOHA-OAI-TEST:197716 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:22:30Z |
| publishDate | 2009 |
| publisher | Boston, MA : Houghton Mifflin Company, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1977162020-12-19T17:05:37ZFoundations of marketing / 451121 Pride, William M. Ferrell, O. C. Boston, MA : Houghton Mifflin Company,2009eng36PSZJBLMarketingURN:ISBN:9780618973378 (pbk.) |
| spellingShingle | Marketing 451121 Pride, William M. Ferrell, O. C. Foundations of marketing / |
| title | Foundations of marketing / |
| title_full | Foundations of marketing / |
| title_fullStr | Foundations of marketing / |
| title_full_unstemmed | Foundations of marketing / |
| title_short | Foundations of marketing / |
| title_sort | foundations of marketing |
| topic | Marketing |
| work_keys_str_mv | AT 451121pridewilliamm foundationsofmarketing AT ferrelloc foundationsofmarketing |