Marketing communication policies /

Marketing communication policies /

36

Bibliographic Details
Main Authors:	174659 Busch, Rainer, Seidenspinner, Margarete, Unger, Fritz
Format:
Language:	eng
Published:	New York : Springer, 2007
Subjects:	Communication in marketing
Online Access:	http://dx.doi.org/10.1007/978-3-540-37323-0

Similar Items

Marketing communications /
by: Blythe, Jim 292684
Published: (2000)

Essentials of marketing communications /
by: Blythe, Jim 292684
Published: (2006)

Clueless in marketing communications /
by: 234615 May, Lwin, et al.
Published: (2003)

Essentials of marketing communications /
by: Blythe, Jim 292684
Published: (2003)

MARKETING COMMUNICATIONS MANAGEMENT : analysis, planning, implementation /
by: Copley, Paul, 1952- author.
Published: (2014)

Modern marketing communications /
by: 385298 Jefkins, Frank
Published: (1990)

Marketing communications /
by: 282885 Egan, John
Published: (2007)

Marketing Communications : an integrated approach /
by: 232610 Smith, Paul R., et al.
Published: (2002)

Marketing communications : an integrated approach /
by: 232610 Smith, Paul R.
Published: (1993)

Simply marketing communications /
by: 427816 Fill, Chris
Published: (2006)

Integrated marketing communications /
by: 291270 Ouwersloot, Hans, et al.
Published: (2008)

The marketing communications process /
by: 247344 DeLozier, M. Wayne
Published: (1976)

Integrated marketing communications /
by: 231859 Linton, Ian, et al.
Published: (1995)

A reader in marketing communications /
by: Kitchen, Philip J.
Published: (2005)

Marketing communication : principles and practice /
by: Varey, Richard J., 1955-
Published: (2002)

Marketing communications : an integrated approach /
by: 287666 Smith, P. R. (Paul Russell), 1957-, et al.
Published: (2004)

Strategic marketing communications : new ways to build and integrate communication /
by: 294601 Smith, Paul, et al.
Published: (1997)

Strategic marketing communications : new ways to build and integrate communication /
by: 232610 Smith, Paul R., et al.
Published: (1999)

Integrated marketing communications /
by: 231502 Pickton, David, et al.
Published: (2005)

Integrated marketing communications /
by: 231502 Pickton, David, et al.
Published: (2001)

Creaive marketing communications : a practical guide to planning, skills and techniques /
by: 437078 Yadin, Daniel
Published: (2001)

Integrated marketing communication : a systems approach /
by: 267011 Sirgy, M. Joseph
Published: (1998)

A practical guide to integrated marketing communications /
by: 173788 Brannan, Tom
Published: (1995)

Selected Indicators for Evaluating the Effectiveness of Marketing Communication
by: Olejniczak Aneta, et al.
Published: (2015-06-01)

Integrated advertising, promotion & marketing communications /
by: 404231 Clow, Kenneth E., et al.
Published: (2007)

Integrated marketing communications [electronic resource] /
by: 231502 Pickton, David, et al.
Published: (2005)

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /
by: Clow, Kenneth E., author 404231, et al.
Published: (2012)

Integrated Advertising, Promotion, & Marketing Communications /
by: Clow, Kenneth E., author 404231, et al.
Published: (2004)

Integrated advertising, promotion and marketing communications /
by: 404231 Clow, Kenneth E., et al.
Published: (2010)

Integrated advertising, promotion, and marketing communication /
by: 404231 Clow, Kenneth E., et al.
Published: (2001)

The evolution of marketing communication
by: Dalmé Mulder
Published: (2022-10-01)

Marketing communications : engagements, strategies and practice /
by: 427816 Fill, Chris
Published: (2005)

Marketing Communications : contexts, strategies and applications /
by: 427816 Fill, Chris
Published: (2002)

Marketing communications classic : an international collection of classic and contemporary papers /
by: 434680 Fitzgerald, Maureen, et al.
Published: (2000)

THE APPLICATION OF DIGITAL MARKETING COMMUNICATION IN FACING THE PHENOMENON OF TIKTOK SHOPPERTAINMENT AS A MARKETING COMMUNICATION STRATEGY FOR UMKM
by: Pakpahan J.P., et al.
Published: (2024-11-01)

The relations between external and internal marketing communications
by: Anna Rogala
Published: (2013-06-01)

Foundations of marketing communications : a European perspective /
by: Pelsmacker, Patrick de, 1957-, et al.
Published: (2005)

Promotion and integrated marketing communications /
by: 391151 Semenik, Richard J.
Published: (2002)

Marketing communications : contexts, contents and strategies /
by: 427816 Fill, Chris
Published: (1999)

Marketing communications : frameworks, theories and applications /
by: 427816 Fill, Chris
Published: (1995)