Demystifying marketing : a guide to the fundamentals for engineers /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : IET Pub.,
2007
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| Subjects: |
| _version_ | 1796686393915736064 |
|---|---|
| author | 234260 Forsyth, Patrick |
| author_facet | 234260 Forsyth, Patrick |
| author_sort | 234260 Forsyth, Patrick |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T22:41:00Z |
| format | |
| id | KOHA-OAI-TEST:203915 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T22:41:00Z |
| publishDate | 2007 |
| publisher | London : IET Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2039152020-12-19T17:05:50ZDemystifying marketing : a guide to the fundamentals for engineers / 234260 Forsyth, Patrick London : IET Pub.,2007eng36PSZJBLEngineering services marketingURN:ISBN:9780863418068 (hbk.) |
| spellingShingle | Engineering services marketing 234260 Forsyth, Patrick Demystifying marketing : a guide to the fundamentals for engineers / |
| title | Demystifying marketing : a guide to the fundamentals for engineers / |
| title_full | Demystifying marketing : a guide to the fundamentals for engineers / |
| title_fullStr | Demystifying marketing : a guide to the fundamentals for engineers / |
| title_full_unstemmed | Demystifying marketing : a guide to the fundamentals for engineers / |
| title_short | Demystifying marketing : a guide to the fundamentals for engineers / |
| title_sort | demystifying marketing a guide to the fundamentals for engineers |
| topic | Engineering services marketing |
| work_keys_str_mv | AT 234260forsythpatrick demystifyingmarketingaguidetothefundamentalsforengineers |