Prinsip Pemasaran : Teori & Praktis /

Prinsip Pemasaran : Teori & Praktis /

Buku ini ditulis dengan tujuan untuk menambahkan buku teks dan rujukan berbahasa Malaysia bagi kegunaan para pelajar di peringkat pra-universiti dan universiti di pasaran tempatan khususnya dan Asia Tenggara amnya. Penyediaan penulisan buku ini adalah berdasarkan silabus umum asas dan prinsip pemasa...

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Bibliographic Details
Main Authors:	Abu Bakar Abdul Hamid, author 621919, Md. Mohar Muhammad, author 582746, Mohd. Shoki Md. Ariff, author 187604, Fauziah Sh. Ahmad, 1967-, author 490251, Ahmad Sharifuddin Shamsuddin, author 216045, Nor Zafir Md. Salleh author 216053, Rohaizat Baharun, author 288704, Universiti Teknologi Malaysia. 495834
Format:	text
Language:	may
Published:	Kuala Lumpur : McGraw-Hill, 2002
Subjects:	Universiti Teknologi Malaysia. Marketing

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