Business marketing management : B2B /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, OH : South-Western Cengage Learning,
2010
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| Subjects: |
| _version_ | 1826398608803495936 |
|---|---|
| author | 365688 Hutt, Michael D. Speh, Thomas W. |
| author_facet | 365688 Hutt, Michael D. Speh, Thomas W. |
| author_sort | 365688 Hutt, Michael D. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:07:08Z |
| format | |
| id | KOHA-OAI-TEST:212689 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:07:08Z |
| publishDate | 2010 |
| publisher | Mason, OH : South-Western Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2126892020-12-19T17:06:12ZBusiness marketing management : B2B / 365688 Hutt, Michael D. Speh, Thomas W. Mason, OH : South-Western Cengage Learning,2010eng36PSZKLLIndustrial marketingIndustrial marketingIndustrial procurementURN:ISBN:9780324581676 (hbk.) |
| spellingShingle | Industrial marketing Industrial marketing Industrial procurement 365688 Hutt, Michael D. Speh, Thomas W. Business marketing management : B2B / |
| title | Business marketing management : B2B / |
| title_full | Business marketing management : B2B / |
| title_fullStr | Business marketing management : B2B / |
| title_full_unstemmed | Business marketing management : B2B / |
| title_short | Business marketing management : B2B / |
| title_sort | business marketing management b2b |
| topic | Industrial marketing Industrial marketing Industrial procurement |
| work_keys_str_mv | AT 365688huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b |