Creative strategy in advertising /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston, MA : Wadsworth/Cengage Learning,
2008
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| Subjects: |
| _version_ | 1796688172560678912 |
|---|---|
| author | 252513 Drewniany, Bonnie L. Jewler, A. Jerome |
| author_facet | 252513 Drewniany, Bonnie L. Jewler, A. Jerome |
| author_sort | 252513 Drewniany, Bonnie L. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:07:08Z |
| format | |
| id | KOHA-OAI-TEST:212691 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:07:08Z |
| publishDate | 2008 |
| publisher | Boston, MA : Wadsworth/Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2126912020-12-19T17:06:12ZCreative strategy in advertising / 252513 Drewniany, Bonnie L. Jewler, A. Jerome Boston, MA : Wadsworth/Cengage Learning,2008eng36PSZJBLAdvertisingURN:ISBN:9780495096207 (pbk.) |
| spellingShingle | Advertising 252513 Drewniany, Bonnie L. Jewler, A. Jerome Creative strategy in advertising / |
| title | Creative strategy in advertising / |
| title_full | Creative strategy in advertising / |
| title_fullStr | Creative strategy in advertising / |
| title_full_unstemmed | Creative strategy in advertising / |
| title_short | Creative strategy in advertising / |
| title_sort | creative strategy in advertising |
| topic | Advertising |
| work_keys_str_mv | AT 252513drewnianybonniel creativestrategyinadvertising AT jewlerajerome creativestrategyinadvertising |