Business marketing : connecting strategy, relationships, and learning /
36
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York : McGraw Hill,
2002
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| Subjects: |
| _version_ | 1826400169011183616 |
|---|---|
| author | 439848 Dwyer, F. Robert Tanner, John F. |
| author_facet | 439848 Dwyer, F. Robert Tanner, John F. |
| author_sort | 439848 Dwyer, F. Robert |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:30:12Z |
| format | |
| id | KOHA-OAI-TEST:220230 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:30:12Z |
| publishDate | 2002 |
| publisher | New York : McGraw Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2202302020-12-19T17:06:30ZBusiness marketing : connecting strategy, relationships, and learning / 439848 Dwyer, F. Robert Tanner, John F. New York : McGraw Hill,2002eng36PSZKLLMarketingURN:ISBN:0071206689 (PB) |
| spellingShingle | Marketing 439848 Dwyer, F. Robert Tanner, John F. Business marketing : connecting strategy, relationships, and learning / |
| title | Business marketing : connecting strategy, relationships, and learning / |
| title_full | Business marketing : connecting strategy, relationships, and learning / |
| title_fullStr | Business marketing : connecting strategy, relationships, and learning / |
| title_full_unstemmed | Business marketing : connecting strategy, relationships, and learning / |
| title_short | Business marketing : connecting strategy, relationships, and learning / |
| title_sort | business marketing connecting strategy relationships and learning |
| topic | Marketing |
| work_keys_str_mv | AT 439848dwyerfrobert businessmarketingconnectingstrategyrelationshipsandlearning AT tannerjohnf businessmarketingconnectingstrategyrelationshipsandlearning |