PRINCIPLES OF MARKETING /
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes wil...
Main Authors: | , |
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Format: | text |
Language: | eng |
Published: |
Upper Saddle River, NJ : Prentice Hall,
2001
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Subjects: |
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