PRINCIPLES OF MARKETING /

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes wil...

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Bibliographic Details
Main Authors: Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840
Format: text
Language:eng
Published: Upper Saddle River, NJ : Prentice Hall, 2001
Subjects: