Basic marketing : a marketing strategy planning approach /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw Hill Higher Education,
2009
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| Subjects: |
| _version_ | 1796690588399042560 |
|---|---|
| author | 324927 Perreault , William D. Cannon, Joseph P. McCarthy, E. Jerome |
| author_facet | 324927 Perreault , William D. Cannon, Joseph P. McCarthy, E. Jerome |
| author_sort | 324927 Perreault , William D. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:43:01Z |
| format | |
| id | KOHA-OAI-TEST:224509 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:43:01Z |
| publishDate | 2009 |
| publisher | New York : McGraw Hill Higher Education, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2245092020-12-19T17:06:43ZBasic marketing : a marketing strategy planning approach / 324927 Perreault , William D. Cannon, Joseph P. McCarthy, E. Jerome New York : McGraw Hill Higher Education,2009eng36PSZJBLMarketingURN:ISBN:9780071281041 (pbk.) |
| spellingShingle | Marketing 324927 Perreault , William D. Cannon, Joseph P. McCarthy, E. Jerome Basic marketing : a marketing strategy planning approach / |
| title | Basic marketing : a marketing strategy planning approach / |
| title_full | Basic marketing : a marketing strategy planning approach / |
| title_fullStr | Basic marketing : a marketing strategy planning approach / |
| title_full_unstemmed | Basic marketing : a marketing strategy planning approach / |
| title_short | Basic marketing : a marketing strategy planning approach / |
| title_sort | basic marketing a marketing strategy planning approach |
| topic | Marketing |
| work_keys_str_mv | AT 324927perreaultwilliamd basicmarketingamarketingstrategyplanningapproach AT cannonjosephp basicmarketingamarketingstrategyplanningapproach AT mccarthyejerome basicmarketingamarketingstrategyplanningapproach |