Marketing management : analysis, planning, implementation and control /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Englewood Cliffs, NJ : Prentice Hall International,
1994
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| Subjects: |
| _version_ | 1796691119737667584 |
|---|---|
| author | 301835 Kotler, Philip |
| author_facet | 301835 Kotler, Philip |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T23:50:22Z |
| format | |
| id | KOHA-OAI-TEST:226946 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:50:22Z |
| publishDate | 1994 |
| publisher | Englewood Cliffs, NJ : Prentice Hall International, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2269462020-12-19T17:06:48ZMarketing management : analysis, planning, implementation and control / 301835 Kotler, Philip Englewood Cliffs, NJ : Prentice Hall International,Upper Saddle River, N.J. : Prentice-Hall,19941994eng36PSZJBLMarketingMarketingURN:ISBN:0130980056 (pbk.) |
| spellingShingle | Marketing Marketing 301835 Kotler, Philip Marketing management : analysis, planning, implementation and control / |
| title | Marketing management : analysis, planning, implementation and control / |
| title_full | Marketing management : analysis, planning, implementation and control / |
| title_fullStr | Marketing management : analysis, planning, implementation and control / |
| title_full_unstemmed | Marketing management : analysis, planning, implementation and control / |
| title_short | Marketing management : analysis, planning, implementation and control / |
| title_sort | marketing management analysis planning implementation and control |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 301835kotlerphilip marketingmanagementanalysisplanningimplementationandcontrol |