Power brands : measuring, making, and managing brand success /
28
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Weinheim : Wiley-VCH,
2009
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| Subjects: |
| _version_ | 1796691442240847872 |
|---|---|
| author | 350594 Riesenbeck, Hajo Perrey, Jesko |
| author_facet | 350594 Riesenbeck, Hajo Perrey, Jesko |
| author_sort | 350594 Riesenbeck, Hajo |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-04T23:54:52Z |
| format | |
| id | KOHA-OAI-TEST:228451 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:54:52Z |
| publishDate | 2009 |
| publisher | Weinheim : Wiley-VCH, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2284512020-12-19T17:06:52ZPower brands : measuring, making, and managing brand success / 350594 Riesenbeck, Hajo Perrey, Jesko Weinheim : Wiley-VCH,2009eng2836PSZJBLBrand name productsURN:ISBN:9783527503902 (hbk.)URN:ISBN:3527503900 (hbk.) |
| spellingShingle | Brand name products 350594 Riesenbeck, Hajo Perrey, Jesko Power brands : measuring, making, and managing brand success / |
| title | Power brands : measuring, making, and managing brand success / |
| title_full | Power brands : measuring, making, and managing brand success / |
| title_fullStr | Power brands : measuring, making, and managing brand success / |
| title_full_unstemmed | Power brands : measuring, making, and managing brand success / |
| title_short | Power brands : measuring, making, and managing brand success / |
| title_sort | power brands measuring making and managing brand success |
| topic | Brand name products |
| work_keys_str_mv | AT 350594riesenbeckhajo powerbrandsmeasuringmakingandmanagingbrandsuccess AT perreyjesko powerbrandsmeasuringmakingandmanagingbrandsuccess |