Power brands : measuring, making, and managing brand success /

28

书目详细资料
Main Authors:	350594 Riesenbeck, Hajo, Perrey, Jesko
格式:
语言:	eng
出版:	Weinheim : Wiley-VCH, 2009
主题:	Brand name products

相似书籍

Passion branding : harnessing the power of emotion to build strong brands /
由: 262582 Duffy, Neill, et al.
出版: (2003)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY /
由: Keller, Kevin Lane, 1956-, author
出版: (2008)

Strategic brand management : building, measuring, and managing brand equity /
由: Keller, Kevin Lane, 1956-
出版: (2003)

Strategic brand management : building, measuring, and managing brand equity /
由: 412731 Keller, Kevin Lane
出版: (2008)

What makes winning brands different? : the hidden method behind the world's most successful brands /
由: 308207 Buchholz, Andreas, et al.
出版: (2000)

Creating powerful brands : the strategic route to success in consumer, industrial and service markets /
由: 433145 De Chernatony, Leslie, et al.
出版: (1992)

The best of branding : best practices in corporate branding /
由: 390289 Gregory, James R.
出版: (2004)

THE HANDBOOK OF BRAND MANAGEMENT /
由: Arnold, David, 1955-, author
出版: (1992)

Designing brand experience : creating powerful integrated brand solutions /
由: 221595 Landa, Robin
出版: (2006)

B2B brand management /
由: 301835 Kotler, Philip, et al.
出版: (2006)

Asian brand strategy : how Asia builds strong brands /
由: Roll, Martin, 1967-
出版: (2006)

Brand society : how brands transform management and lifestyle /
由: Kornberger, Martin, 1974-
出版: (c201)

Branding /
由: 265869 Coomber, Stephen
出版: (2002)

The brand bubble : the looming crisis in brand value and how to avoid it /
由: 322860 Gerzema, John, et al.
出版: (2008)

Brand management /
由: Riley, Francesca Dall'Olmo
出版: (2010)

Primal branding : create zealots for your brand, your company, and your future /
由: 268683 Hanlon, Patrick
出版: (2006)

Managing of corporate brand /
由: Miller, Adan 548152
出版: (2012)

Before the brand : creating the unique DNA of an enduring brand identity /
由: 390277 Perry, Alycia, et al.
出版: (2003)

Perspectives on branding /
由: 509783 Miletsky, Jason I., et al.
出版: (c200)

The infinite asset : managing brands to create new value /
由: 404043 Hill, Sam, et al.
出版: (c200)

Strategic brand management : creating and sustaining brand equity long term /
由: 399258 Kapferer, Jean-Noel
出版: (1997)

Strategic brand management : new approaches to creating and evaluating brand equity /
由: 399258 Kapferer, Jean-Noel
出版: (1992)

Brand asset management : driving profitable growth through your brands /
由: Davis, Scott M., 1964-
出版: (2000)

Branding : a refrence guide to solving your toughest branding problems and strengthening your market position /
由: 203615 Van Auken, Brad
出版: (2007)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
由: Tybout, Alice M., et al.
出版: (2005)

Branding /
由: 297441 Randall, Geoffrey
出版: (1997)

Smart things to know about brands & branding /
由: 253966 Mariotti, John L.
出版: (1999)

Brands and branding geographies /
由: Pike, Andy, 1968-
出版: (2011)

Brand leadership /
由: 368389 Aaker, David A., et al.
出版: (2000)

Connective branding : building brand equity in a demanding world /
由: 350537 Fisher-Buttinter, Claudia, et al.
出版: (2008)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
由: 391012 Mark, Margaret, et al.
出版: (2001)

Brand strategy /
由: 320453 Murphy, John M.
出版: (1990)

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
由: Kapferer, Jean-Noël, author 399258, et al.
出版: (2008)

Branding across borders : a guide to global brand marketing /
由: 390289 Gregory, James R., et al.
出版: (2002)

Harvard business review on brand management
出版: (1999)

Darwin's brands : adapting for success /
由: Halve, Anand Bhaskar, 1955-
出版: (2012)

Why Johnny cant brand : rediscovering the lost art of the big idea /
由: 290824 Schley, Bill, et al.
出版: (2005)

Building strong brands /
由: 368389 Aaker, David A.
出版: (1996)

Foundations of brand management /
由: Miller, Adan 548152
出版: (2012)

BRAND NEW NAME /
由: Miller, Jeremy, author
出版: (2019)