Power brands : measuring, making, and managing brand success /

Power brands : measuring, making, and managing brand success /

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Detalhes bibliográficos
Principais autores: 350594 Riesenbeck, Hajo, Perrey, Jesko
Formato:
Idioma:eng
Publicado em: Weinheim : Wiley-VCH, 2009
Assuntos:
Brand name products

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