Power brands : measuring, making, and managing brand success /

Geahča maid

• Passion branding : harnessing the power of emotion to build strong brands /
  Dahkki: 262582 Duffy, Neill, et al.
  Almmustuhtton: (2003)
• Strategic brand management : building, measuring, and managing brand equity /
  Dahkki: Keller, Kevin Lane, 1956-
  Almmustuhtton: (2003)
• Strategic brand management : building, measuring, and managing brand equity /
  Dahkki: 412731 Keller, Kevin Lane
  Almmustuhtton: (2008)
• What makes winning brands different? : the hidden method behind the world's most successful brands /
  Dahkki: 308207 Buchholz, Andreas, et al.
  Almmustuhtton: (2000)
• The best of branding : best practices in corporate branding /
  Dahkki: 390289 Gregory, James R.
  Almmustuhtton: (2004)