STRATEGIC MANAGEMENT and BUSINESS POLICY /
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental tren...
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| Idioma: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
2002
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| _version_ | 1826401931674779648 |
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| author | Wheelen, Thomas L., author 393101 Hunger, J. David, 1941-, author 400296 |
| author_facet | Wheelen, Thomas L., author 393101 Hunger, J. David, 1941-, author 400296 |
| author_sort | Wheelen, Thomas L., author 393101 |
| collection | OCEAN |
| description | This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. |
| first_indexed | 2024-03-04T23:56:00Z |
| format | |
| id | KOHA-OAI-TEST:228835 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T23:56:00Z |
| publishDate | 2002 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2288352022-04-13T02:25:16ZSTRATEGIC MANAGEMENT and BUSINESS POLICY / Wheelen, Thomas L., author 393101 Hunger, J. David, 1941-, author 400296 Upper Saddle River, N.J. : Prentice Hall,2002©2002engThis comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Includes index.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Balasubramaniam Ramu;PSZJBLStrategic planningStrategic planningURN:ISBN:0130651214URN:ISBN:0130090867URN:ISBN:9780130090867 |
| spellingShingle | Strategic planning Strategic planning Wheelen, Thomas L., author 393101 Hunger, J. David, 1941-, author 400296 STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title | STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title_full | STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title_fullStr | STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title_full_unstemmed | STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title_short | STRATEGIC MANAGEMENT and BUSINESS POLICY / |
| title_sort | strategic management and business policy |
| topic | Strategic planning Strategic planning |
| work_keys_str_mv | AT wheelenthomaslauthor393101 strategicmanagementandbusinesspolicy AT hungerjdavid1941author400296 strategicmanagementandbusinesspolicy |