STRATEGIC MANAGEMENT and BUSINESS POLICY /

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental tren...

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Detalles Bibliográficos
Main Authors: Wheelen, Thomas L., author 393101, Hunger, J. David, 1941-, author 400296
Formato:
Idioma:eng
Publicado: Upper Saddle River, N.J. : Prentice Hall, 2002
Subjects:
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author Wheelen, Thomas L., author 393101
Hunger, J. David, 1941-, author 400296
author_facet Wheelen, Thomas L., author 393101
Hunger, J. David, 1941-, author 400296
author_sort Wheelen, Thomas L., author 393101
collection OCEAN
description This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
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institution Universiti Teknologi Malaysia - OCEAN
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publisher Upper Saddle River, N.J. : Prentice Hall,
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spelling KOHA-OAI-TEST:2288352022-04-13T02:25:16ZSTRATEGIC MANAGEMENT and BUSINESS POLICY / Wheelen, Thomas L., author 393101 Hunger, J. David, 1941-, author 400296 Upper Saddle River, N.J. : Prentice Hall,2002©2002engThis comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Includes index.This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Balasubramaniam Ramu;PSZJBLStrategic planningStrategic planningURN:ISBN:0130651214URN:ISBN:0130090867URN:ISBN:9780130090867
spellingShingle Strategic planning
Strategic planning
Wheelen, Thomas L., author 393101
Hunger, J. David, 1941-, author 400296
STRATEGIC MANAGEMENT and BUSINESS POLICY /
title STRATEGIC MANAGEMENT and BUSINESS POLICY /
title_full STRATEGIC MANAGEMENT and BUSINESS POLICY /
title_fullStr STRATEGIC MANAGEMENT and BUSINESS POLICY /
title_full_unstemmed STRATEGIC MANAGEMENT and BUSINESS POLICY /
title_short STRATEGIC MANAGEMENT and BUSINESS POLICY /
title_sort strategic management and business policy
topic Strategic planning
Strategic planning
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AT hungerjdavid1941author400296 strategicmanagementandbusinesspolicy