STRATEGIC MANAGEMENT and BUSINESS POLICY /

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field―from competitive strategy and industry analysis to environmental tren...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Wheelen, Thomas L., author 393101, Hunger, J. David, 1941-, author 400296
Fformat:
Iaith:eng
Cyhoeddwyd: Upper Saddle River, N.J. : Prentice Hall, 2002
Pynciau:

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