The nature of marketing : marketing to the swarm as well as the herd /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York; Palgrave Macmillan,
2009
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| Subjects: |
| _version_ | 1796691882369089536 |
|---|---|
| author | 367660 Brymer, Chuck |
| author_facet | 367660 Brymer, Chuck |
| author_sort | 367660 Brymer, Chuck |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:00:59Z |
| format | |
| id | KOHA-OAI-TEST:230502 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:00:59Z |
| publishDate | 2009 |
| publisher | New York; Palgrave Macmillan, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2305022020-12-19T17:06:56ZThe nature of marketing : marketing to the swarm as well as the herd / 367660 Brymer, Chuck New York; Palgrave Macmillan, 2009eng36PSZJBLMarket segmentationMarketingURN:ISBN:9780230203365 (hbk.) |
| spellingShingle | Market segmentation Marketing 367660 Brymer, Chuck The nature of marketing : marketing to the swarm as well as the herd / |
| title | The nature of marketing : marketing to the swarm as well as the herd / |
| title_full | The nature of marketing : marketing to the swarm as well as the herd / |
| title_fullStr | The nature of marketing : marketing to the swarm as well as the herd / |
| title_full_unstemmed | The nature of marketing : marketing to the swarm as well as the herd / |
| title_short | The nature of marketing : marketing to the swarm as well as the herd / |
| title_sort | nature of marketing marketing to the swarm as well as the herd |
| topic | Market segmentation Marketing |
| work_keys_str_mv | AT 367660brymerchuck thenatureofmarketingmarketingtotheswarmaswellastheherd AT 367660brymerchuck natureofmarketingmarketingtotheswarmaswellastheherd |