Eating the big fish : how challenger brands can compete against brand leaders /
36
| Main Author: | |
|---|---|
| Format: | |
| Published: |
New York : J Wiley,
1998
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| Subjects: |
| _version_ | 1796692479657902080 |
|---|---|
| author | 198551 Morgan, Adam |
| author_facet | 198551 Morgan, Adam |
| author_sort | 198551 Morgan, Adam |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:09:20Z |
| format | |
| id | KOHA-OAI-TEST:233281 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T00:09:20Z |
| publishDate | 1998 |
| publisher | New York : J Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2332812020-12-19T17:07:03ZEating the big fish : how challenger brands can compete against brand leaders / 198551 Morgan, Adam New York : J Wiley, 199836PSZKLLProduct managementBrand name productsNew productsURN:ISBN:0471242098 (hbk) |
| spellingShingle | Product management Brand name products New products 198551 Morgan, Adam Eating the big fish : how challenger brands can compete against brand leaders / |
| title | Eating the big fish : how challenger brands can compete against brand leaders / |
| title_full | Eating the big fish : how challenger brands can compete against brand leaders / |
| title_fullStr | Eating the big fish : how challenger brands can compete against brand leaders / |
| title_full_unstemmed | Eating the big fish : how challenger brands can compete against brand leaders / |
| title_short | Eating the big fish : how challenger brands can compete against brand leaders / |
| title_sort | eating the big fish how challenger brands can compete against brand leaders |
| topic | Product management Brand name products New products |
| work_keys_str_mv | AT 198551morganadam eatingthebigfishhowchallengerbrandscancompeteagainstbrandleaders |