Value-based marketing : marketing strategies for corporate growth and shareholder value /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
West Sussex, England : John Wiley & Sons,
2008
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| Subjects: |
| _version_ | 1796692571659960320 |
|---|---|
| author | 380834 Doyle, Peter |
| author_facet | 380834 Doyle, Peter |
| author_sort | 380834 Doyle, Peter |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:10:39Z |
| format | |
| id | KOHA-OAI-TEST:233723 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:10:39Z |
| publishDate | 2008 |
| publisher | West Sussex, England : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2337232020-12-19T17:07:04ZValue-based marketing : marketing strategies for corporate growth and shareholder value / 380834 Doyle, Peter West Sussex, England : John Wiley & Sons,2008eng36SPACEMarketingURN:ISBN:9780470773147 (hbk.) |
| spellingShingle | Marketing 380834 Doyle, Peter Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title | Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title_full | Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title_fullStr | Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title_full_unstemmed | Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title_short | Value-based marketing : marketing strategies for corporate growth and shareholder value / |
| title_sort | value based marketing marketing strategies for corporate growth and shareholder value |
| topic | Marketing |
| work_keys_str_mv | AT 380834doylepeter valuebasedmarketingmarketingstrategiesforcorporategrowthandshareholdervalue |