Corporate image management: a marketing discipline for the 21st century /
28
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Oxford : Butterworth-Heinemann ,
1998
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| Subjects: |
| _version_ | 1796692741699141632 |
|---|---|
| author | Howard, Steven, editor |
| author_facet | Howard, Steven, editor |
| author_sort | Howard, Steven, editor |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-05T00:13:06Z |
| format | |
| id | KOHA-OAI-TEST:234525 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:13:06Z |
| publishDate | 1998 |
| publisher | Oxford : Butterworth-Heinemann , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2345252020-12-19T17:07:05ZCorporate image management: a marketing discipline for the 21st century / Howard, Steven, editor Oxford : Butterworth-Heinemann ,1998eng2836PSZJBLCorporate imageURN:ISBN:0750645946 (PB) |
| spellingShingle | Corporate image Howard, Steven, editor Corporate image management: a marketing discipline for the 21st century / |
| title | Corporate image management: a marketing discipline for the 21st century / |
| title_full | Corporate image management: a marketing discipline for the 21st century / |
| title_fullStr | Corporate image management: a marketing discipline for the 21st century / |
| title_full_unstemmed | Corporate image management: a marketing discipline for the 21st century / |
| title_short | Corporate image management: a marketing discipline for the 21st century / |
| title_sort | corporate image management a marketing discipline for the 21st century |
| topic | Corporate image |
| work_keys_str_mv | AT howardsteveneditor corporateimagemanagementamarketingdisciplineforthe21stcentury |