Market segmentation success : making it happen! /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Haworth Press,
2008
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| Subjects: |
| _version_ | 1796692820390576128 |
|---|---|
| author | Dibb, Sally, 1963- Simkin, Lyndon, 1961- |
| author_facet | Dibb, Sally, 1963- Simkin, Lyndon, 1961- |
| author_sort | Dibb, Sally, 1963- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:14:17Z |
| format | |
| id | KOHA-OAI-TEST:234914 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:14:17Z |
| publishDate | 2008 |
| publisher | New York, NY : Haworth Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2349142020-12-19T17:07:06ZMarket segmentation success : making it happen! / Dibb, Sally, 1963- Simkin, Lyndon, 1961- New York, NY : Haworth Press,2008eng36PSZKLLMarket segmentationTarget marketingURN:ISBN:9780789029171 (hbk.) |
| spellingShingle | Market segmentation Target marketing Dibb, Sally, 1963- Simkin, Lyndon, 1961- Market segmentation success : making it happen! / |
| title | Market segmentation success : making it happen! / |
| title_full | Market segmentation success : making it happen! / |
| title_fullStr | Market segmentation success : making it happen! / |
| title_full_unstemmed | Market segmentation success : making it happen! / |
| title_short | Market segmentation success : making it happen! / |
| title_sort | market segmentation success making it happen |
| topic | Market segmentation Target marketing |
| work_keys_str_mv | AT dibbsally1963 marketsegmentationsuccessmakingithappen AT simkinlyndon1961 marketsegmentationsuccessmakingithappen |