Strategic marketing problems : cases and comments /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
Boston : Allyn and Bacon,
1978
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| Subjects: |
| _version_ | 1796692970267738112 |
|---|---|
| author | 193477 Kerin, Roger A. Peterson, Robert A. |
| author_facet | 193477 Kerin, Roger A. Peterson, Robert A. |
| author_sort | 193477 Kerin, Roger A. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:16:24Z |
| format | |
| id | KOHA-OAI-TEST:235614 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T00:16:24Z |
| publishDate | 1978 |
| publisher | Boston : Allyn and Bacon, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2356142020-12-19T17:07:08ZStrategic marketing problems : cases and comments / 193477 Kerin, Roger A. Peterson, Robert A. Boston : Allyn and Bacon,197836PSZJBLMarketingMarketingMarketingURN:ISBN:0205059805 |
| spellingShingle | Marketing Marketing Marketing 193477 Kerin, Roger A. Peterson, Robert A. Strategic marketing problems : cases and comments / |
| title | Strategic marketing problems : cases and comments / |
| title_full | Strategic marketing problems : cases and comments / |
| title_fullStr | Strategic marketing problems : cases and comments / |
| title_full_unstemmed | Strategic marketing problems : cases and comments / |
| title_short | Strategic marketing problems : cases and comments / |
| title_sort | strategic marketing problems cases and comments |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT 193477kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |