Prove it before you promote it : how to take the guesswork out of marketing /

Includes bibliographical references (p. 221-224) and index

Bibliographic Details
Main Author: 426487 Cuno, Steve
Format:
Language:eng
Published: New Jersey, NJ : John Wiley & Sons, 2009
Subjects:
Description
Summary:Includes bibliographical references (p. 221-224) and index