Prove it before you promote it : how to take the guesswork out of marketing /

Prove it before you promote it : how to take the guesswork out of marketing /

Includes bibliographical references (p. 221-224) and index

Bibliographic Details
Main Author:	426487 Cuno, Steve
Format:
Language:	eng
Published:	New Jersey, NJ : John Wiley & Sons, 2009
Subjects:	Marketing Advertising

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