Promotion and integrated marketing communications /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Cincinnati, Ohio : South-Western/Thomson Learning,
2002
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| Subjects: |
| _version_ | 1826403931116273664 |
|---|---|
| author | 391151 Semenik, Richard J. |
| author_facet | 391151 Semenik, Richard J. |
| author_sort | 391151 Semenik, Richard J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:25:27Z |
| format | |
| id | KOHA-OAI-TEST:238642 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:25:27Z |
| publishDate | 2002 |
| publisher | Cincinnati, Ohio : South-Western/Thomson Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2386422020-12-19T17:07:18ZPromotion and integrated marketing communications / 391151 Semenik, Richard J. Cincinnati, Ohio : South-Western/Thomson Learning,2002eng36PSZJBLAdvertising campaignsCommunication in marketingURN:ISBN:0324062532 (HB) |
| spellingShingle | Advertising campaigns Communication in marketing 391151 Semenik, Richard J. Promotion and integrated marketing communications / |
| title | Promotion and integrated marketing communications / |
| title_full | Promotion and integrated marketing communications / |
| title_fullStr | Promotion and integrated marketing communications / |
| title_full_unstemmed | Promotion and integrated marketing communications / |
| title_short | Promotion and integrated marketing communications / |
| title_sort | promotion and integrated marketing communications |
| topic | Advertising campaigns Communication in marketing |
| work_keys_str_mv | AT 391151semenikrichardj promotionandintegratedmarketingcommunications |