Ultimate book of business brands : insights from the world's 50 greatest brands /

PSZJBL

Bibliographic Details
Main Authors: 175830 Crainer, Stuart, Dearlove, Des
Format:
Language:eng
Published: Oxford : Capstone, 2003
Subjects:
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author 175830 Crainer, Stuart
Dearlove, Des
author_facet 175830 Crainer, Stuart
Dearlove, Des
author_sort 175830 Crainer, Stuart
collection OCEAN
description PSZJBL
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publishDate 2003
publisher Oxford : Capstone,
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spelling KOHA-OAI-TEST:2389052020-12-19T17:07:18ZUltimate book of business brands : insights from the world's 50 greatest brands / 175830 Crainer, Stuart Dearlove, Des Oxford : Capstone,2003engPSZJBLBrand name productsProduct managementURN:ISBN:1841124397
spellingShingle Brand name products
Product management
175830 Crainer, Stuart
Dearlove, Des
Ultimate book of business brands : insights from the world's 50 greatest brands /
title Ultimate book of business brands : insights from the world's 50 greatest brands /
title_full Ultimate book of business brands : insights from the world's 50 greatest brands /
title_fullStr Ultimate book of business brands : insights from the world's 50 greatest brands /
title_full_unstemmed Ultimate book of business brands : insights from the world's 50 greatest brands /
title_short Ultimate book of business brands : insights from the world's 50 greatest brands /
title_sort ultimate book of business brands insights from the world s 50 greatest brands
topic Brand name products
Product management
work_keys_str_mv AT 175830crainerstuart ultimatebookofbusinessbrandsinsightsfromtheworlds50greatestbrands
AT dearlovedes ultimatebookofbusinessbrandsinsightsfromtheworlds50greatestbrands