Marketing communications classic : an international collection of classic and contemporary papers /
36
| Hauptverfasser: | , |
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| Format: | |
| Veröffentlicht: |
London : Thomson Learning,
2000
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| Schlagworte: |
| _version_ | 1826404127753633792 |
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| author | 434680 Fitzgerald, Maureen Arnott, David |
| author_facet | 434680 Fitzgerald, Maureen Arnott, David |
| author_sort | 434680 Fitzgerald, Maureen |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:28:20Z |
| format | |
| id | KOHA-OAI-TEST:239608 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T00:28:20Z |
| publishDate | 2000 |
| publisher | London : Thomson Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2396082020-12-19T17:07:20ZMarketing communications classic : an international collection of classic and contemporary papers / 434680 Fitzgerald, Maureen Arnott, David London : Thomson Learning, 200036FTIRCommunication in marketingURN:ISBN:1861525079 |
| spellingShingle | Communication in marketing 434680 Fitzgerald, Maureen Arnott, David Marketing communications classic : an international collection of classic and contemporary papers / |
| title | Marketing communications classic : an international collection of classic and contemporary papers / |
| title_full | Marketing communications classic : an international collection of classic and contemporary papers / |
| title_fullStr | Marketing communications classic : an international collection of classic and contemporary papers / |
| title_full_unstemmed | Marketing communications classic : an international collection of classic and contemporary papers / |
| title_short | Marketing communications classic : an international collection of classic and contemporary papers / |
| title_sort | marketing communications classic an international collection of classic and contemporary papers |
| topic | Communication in marketing |
| work_keys_str_mv | AT 434680fitzgeraldmaureen marketingcommunicationsclassicaninternationalcollectionofclassicandcontemporarypapers AT arnottdavid marketingcommunicationsclassicaninternationalcollectionofclassicandcontemporarypapers |